Episode 37

Published on:

13th Feb 2024

Communicating For Change With Anita Ford Saunders

Anita Ford Saunders, a veteran communicator and advocate for change, joins Kim Clark on the next episode of Communicate Like You Give A Damn. Anita shares her journey from broadcasting to public relations, highlighting key moments in her career, including winning an Emmy for her work in public affairs. As co-facilitator of the PRSA DEI Committee, Anita discusses the importance of authentic communication and meaningful action in promoting diversity and inclusion within the industry. Anita's passion for social justice exudes as she reflects on her involvement with the NAACP and her commitment to advocating for change in her community. Tune in to hear Ford's inspiring story and learn how communication professionals can drive positive change in their organizations and beyond.

About The Guest:

Anita Ford Saunders, APR, founder and owner of Anita Ford Saunders Communication, boasts over 30 years of experience in strategic communications and public relations. With a rich background in leading communication departments for both local and national nonprofits, as well as consulting for prominent foundations, Anita has left an indelible mark on the industry. Her career highlights include serving as Director of Advancement Communications at Trinity College and holding senior positions at organizations such as United Way, Yankee Gas Services Company, and the Hartford Foundation for Public Giving. Notably, she led the award-winning communication team at Connecticut Public Television & Radio, earning three Emmys and prestigious awards from PRSA. Recognized as Practitioner of the Year by PRSA Greater CT in 2022, Anita is a committed advocate for diversity and inclusion, serving on PRSA committees and various community boards. She holds a B.A. in Communication from American University, an M.S. in Organizational and Managerial Communication from Central Connecticut State University, and is an Accredited Public Relations professional.

Find Anita Here:



About Kim:

Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.

She speaks at conferences, writes custom workshops, writes inclusive communications guides, and consults with companies on all things related to diversity, equity, and inclusion communications. Kim is a member of the LGBTQ+ community, a cisgender woman, Native American (Muscogee Nation) and a mom of two kids with disabilities. These marginalized identities and the privileges that come with society seeing her as White motivate her daily for social change.

Communicate Like You Give A Damn Podcast






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About the Podcast

Communicate Like You Give A Damn
Welcome to Communicate Like You Give A Damn, where we dive deep into the world of Diversity, Equity, and Inclusion (DEI) and explore how communicators can effectively incorporate these principles into their strategies. We firmly believe that by positioning our companies well on social justice topics and adopting a DEI lens, we play a crucial role in the success of DEI initiatives within our organizations.

Your host, Kim Clark is not only a dynamic speaker and consultant but also a co-author of the Amazon number one bestseller, "The Conscious Communicator: The Fine Art of Not Saying Stupid Shit." While the title may make you think there will be plenty of swearing, it actually reflects our passion for helping communicators understand and apply diversity, equity, and inclusion (DEI) principles in their daily work.

Language, communication, engagement, and a compelling vision are the foundation of DEI, and that's what we'll be focusing on. It's time to move beyond performative communication and level up our approach to truly make a difference. Each episode, we bring you incredible guests who will share their personal stories and professional approaches, offering valuable insights and strategies to help us all become conscious communicators. Get ready to take notes because every episode contains a powerful message that will create a shift in your perspective.

Language leads to behavior so it's time to step up, communicate like You Give a Damn, and build a vibrant community of conscious communicators.

About your host

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Kim Clark

Kim Clark (she/her) works with leaders and communicators who are serious about learning and applying Diversity, Equity, and Inclusion (DEI) to build strong teams and organizations.

She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller that features The DEPTH Model (TM). DEPTH is a strategic and proactive positional framework to guide organizations on DEI and social topics and messaging.

Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces.

She speaks at conferences, designs custom workshops, writes inclusive communications guides, and consults with leaders and companies on all things related to diversity, equity, and inclusion communications.