Episode 41

Published on:

12th Mar 2024

Developing A DEI Blueprint® With Dr. Samantha Rae

In this Communicate Like You Give A Damn podcast episode, Dr. Sam and Kim Clark explore the pivotal partnership between DEI strategists and communicators in an exclusive webinar event. Together, they discuss integrating equity and intersectionality into communication and marketing strategies for DEI initiatives. They stress the importance of early collaboration, emphasizing insights from Dr. Sam's DEI Blueprint® program on developing effective communication plans for DEI strategy implementation. Kim underscores the proactive role communicators must take in delivering authentic DEI messaging, aligning it with the company's brand and mission. These two powerhouses provide practical insights into fostering diversity, equity, and inclusion within organizations through inclusive language and authentic storytelling, offering valuable guidance for creating impactful DEI initiatives.

About The Guest:

Dr. Samantha Rae, commonly known as Dr. Sam, brings a multifaceted academic background in Biology, Public Health, and Leadership and Organizational Management to her mission of revolutionizing Diversity, Equity, and Inclusion (DEI) practices worldwide. Over the past decade, her initiatives have reshaped organizations like Goodwill, Save the Children, and NIH, impacting over 10,000 employees and collaborating with leaders from over 50 universities. Her research-driven approach led to the creation of the DEI Blueprint®, partnering with over 100 companies including AWS, Meta, Teradyne, Uniswap, and Microsoft. Driven by her passion, she developed the DEI Offload™ app, providing a refuge for over 500 DEI and HR professionals globally across various industries like Staples, Lyft, and Xbox since its launch in April 2022.

Find Dr. Sam Here:




About Kim:

Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.

She speaks at conferences, writes custom workshops, writes inclusive communications guides, and consults with companies on all things related to diversity, equity, and inclusion communications. Kim is a member of the LGBTQ+ community, a cisgender woman, Native American (Muscogee Nation) and a mom of two kids with disabilities. These marginalized identities and the privileges that come with society seeing her as White motivate her daily for social change.

Communicate Like You Give A Damn Podcast






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About the Podcast

Communicate Like You Give A Damn
Welcome to Communicate Like You Give A Damn, where we dive deep into the world of Diversity, Equity, and Inclusion (DEI) and explore how communicators can effectively incorporate these principles into their strategies. We firmly believe that by positioning our companies well on social justice topics and adopting a DEI lens, we play a crucial role in the success of DEI initiatives within our organizations.

Your host, Kim Clark is not only a dynamic speaker and consultant but also a co-author of the Amazon number one bestseller, "The Conscious Communicator: The Fine Art of Not Saying Stupid Shit." While the title may make you think there will be plenty of swearing, it actually reflects our passion for helping communicators understand and apply diversity, equity, and inclusion (DEI) principles in their daily work.

Language, communication, engagement, and a compelling vision are the foundation of DEI, and that's what we'll be focusing on. It's time to move beyond performative communication and level up our approach to truly make a difference. Each episode, we bring you incredible guests who will share their personal stories and professional approaches, offering valuable insights and strategies to help us all become conscious communicators. Get ready to take notes because every episode contains a powerful message that will create a shift in your perspective.

Language leads to behavior so it's time to step up, communicate like You Give a Damn, and build a vibrant community of conscious communicators.

About your host

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Kim Clark

Kim Clark (she/her) works with leaders and communicators who are serious about learning and applying Diversity, Equity, and Inclusion (DEI) to build strong teams and organizations.

She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller that features The DEPTH Model (TM). DEPTH is a strategic and proactive positional framework to guide organizations on DEI and social topics and messaging.

Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces.

She speaks at conferences, designs custom workshops, writes inclusive communications guides, and consults with leaders and companies on all things related to diversity, equity, and inclusion communications.