Episode 49

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Published on:

7th May 2024

Inclusive Insights: The Merge Between Marketing And Communication With Matthew Tsang

On the next episode of the Communicate Like Your Give a Damn podcast, host, Kim Clark, and Matthew Tsang delve into the journey of building inclusive marketing through his work as co-founder of AndHumanity.' Matthew’s story began with a realization: a desire for more meaningful work in the realm of inclusive marketing, merging the backgrounds of him and his co-founder of marketing and diversity inclusion. Despite initial skepticism from the industry, Matthew persevered by launching his agency in the midst of the COVID-19 pandemic. Matthew shares personal experiences that drove his commitment to the cause, emphasizing the importance of showcasing diversity authentically. Together, Kim and Matthew discuss shifts to the current state of marketing, highlighting challenges in maintaining authentic messaging amidst societal shifts along with the blurred lines between marketing and communications and advocating for alignment to ensure consistency in messaging.

About The Guest:

Matthew Tsang (he/him) is the Co-Founder of AndHumanity, an integrated inclusive marketing and communications agency with the core purpose of serving people-first brands that want to leave a legacy of belonging. Over his 15+ year career in marketing and communications, his work has been recognized internationally including features in Marketing Magazine, Global American Marketing Association (AMA) Conference, PR News, and more. Additionally, AndHumanity has authored a groundbreaking first-of-its-kind book on Inclusive Marketing featuring certified JEDI experts, and are also Founding Members of the Global Inclusive Marketing Alliance. Outside of his agency work, Matthew does speaking engagements on Inclusive Marketing, the Asian Canadian experience, and Entrepreneurship. He also has been and is currently a Strategic Advisor and/or Board/Committee Member for several organizations across Canada.

Find Matthew Here:

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About Kim:

Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.

She speaks at conferences, writes custom workshops, writes inclusive communications guides, and consults with companies on all things related to diversity, equity, and inclusion communications. Kim is a member of the LGBTQ+ community, a cisgender woman, Native American (Muscogee Nation) and a mom of two kids with disabilities. These marginalized identities and the privileges that come with society seeing her as White motivate her daily for social change.

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About the Podcast

Communicate Like You Give A Damn
Welcome to Communicate Like You Give A Damn, where we dive deep into the world of Diversity, Equity, and Inclusion (DEI) and explore how communicators can effectively incorporate these principles into their strategies. We firmly believe that by positioning our companies well on social justice topics and adopting a DEI lens, we play a crucial role in the success of DEI initiatives within our organizations.

Your host, Kim Clark is not only a dynamic speaker and consultant but also a co-author of the Amazon number one bestseller, "The Conscious Communicator: The Fine Art of Not Saying Stupid Shit." While the title may make you think there will be plenty of swearing, it actually reflects our passion for helping communicators understand and apply diversity, equity, and inclusion (DEI) principles in their daily work.

Language, communication, engagement, and a compelling vision are the foundation of DEI, and that's what we'll be focusing on. It's time to move beyond performative communication and level up our approach to truly make a difference. Each episode, we bring you incredible guests who will share their personal stories and professional approaches, offering valuable insights and strategies to help us all become conscious communicators. Get ready to take notes because every episode contains a powerful message that will create a shift in your perspective.

Language leads to behavior so it's time to step up, communicate like You Give a Damn, and build a vibrant community of conscious communicators.

About your host

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Kim Clark

Kim Clark (she/her) works with leaders and communicators who are serious about learning and applying Diversity, Equity, and Inclusion (DEI) to build strong teams and organizations.

She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller that features The DEPTH Model (TM). DEPTH is a strategic and proactive positional framework to guide organizations on DEI and social topics and messaging.

Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces.

She speaks at conferences, designs custom workshops, writes inclusive communications guides, and consults with leaders and companies on all things related to diversity, equity, and inclusion communications.